Our research shows popstars could make millions performing online.

Our research shows popstars could make millions performing online.

Thursday, 19 March 2020
Our research shows popstars could make millions performing online.

The corona covid-19 virus has caused shutdowns across all industries, including entertainment. We take a closer look at how it is affecting the music industry and how musicians have used creative means to share their art.

YungBlud, Chris Martin and John Legend have all made the most of cancelled tours and self-isolation in the last month by broadcasting performances from their own homes.

Popstar YungBlud held a concert online for his fans, following the cancellation of his Asia tour, in a performance that racked up 357,531* views, a figure 210 times higher than the combined average of attendees planning on seeing him in Asia.

With this in mind, we wanted to work out how much money he could make by taking his concerts online, a move that could allow access to more fans and contribute a positive impact to the environment.

So, we took the average ticket price for one attendee on the YungBlud Asia tour. Using this number, we were able to estimate how much the artist could have made from one online show, and found that he could rack up almost £26 million.

 

The formula can be found below:

Young Blud (5 shows in Asia) - Avg Attendees, 1,700 x 210 (Online Increase) x Avg ticket price, £72.50 = £25,920,997.5 per online show.

Using the same logic and the same formula for online increase in viewers, we applied this to top artists that have had to cancel or postpone tours. The full table can be found below.

 

Artist (Cancelled/Postponed Shows)

Avg attendees for all shows, if they had not been cancelled

Average Ticket Price 

Potential amount per online show

YungBlud (5 Asia shows)

1,700

£72.50

£25,920,997.5

Blossoms (8 UK shows)

4,970 

£30.39

£31,717,245

Foo Fighters (5 US shows)

16,311

£70.00

£239,765,820

Bombay Bicycle Club (9 EU shows)

1,320

£30.00

£8,316,000

Billie Eilish (20 US shows)

19,333

£45.00

£182,698,740

BTS (4 Asia shows)

69,950

£90.00

£1,322,055,000

The Who (11 UK shows)

12,049

£65.00

£163,467,909.10

James Blake (12 EU shows)

2,721

£90.00

£51,417,450

Jonas Brothers (9 Las Vegas shows)

5,200

£60.00

£65,520,000

Khalid (9 Asia shows)

10,130

£55.00

£116,996,366.70

 

Commenting on the research, event and music expert Toby Heelis, CEO of Eventopedia, explained why YungBlud’s successful online performance could signal an industry shift: 

“A lot of musicians work hand to mouth, relying on the magic of music and live concert events to make their money. We have seen a wide number of music events cancelled recently from individual gigs and concerts, to Glastonbury festival and entire worldwide tours 

"These worrying times may signal a shift in the entire music industry. Coronavirus has opened up an opportunity for musicians to craft a new way of performing, using technology to support themselves and share their work with fans using alternative mediums, whilst reaching a much wider audience in one session, allowing more frequent gig-goers to 'attend' with logistics not an issue. We are seeing an increasing number of artists get involved with online concerts and there's clearly a lucrative revenue stream for future opportunities”


The dust will settle and with everyone working together, this will all be over soon. When concerts can go live again, don't miss any by making sure you are stocked up on contact lenses and invest in some cheap contact lenses here at Feel Good Contacts.

 

*Figures correct as of 10am, 18 March 2020.

All data and research can be found here.

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