Inspired by a 2003 trip to Tokyo, Superdry have created clothing and eyewear embracing the bold Japanese text of the country’s advertising. Mis-translated Japanese phrases have been used to reverse-mimic the widespread misuse of English in advertising, forging the identity of these contemporary designers.
Superdry sunglasses enjoy a subtle blend of Americana vintage and British tailoring, with the inclusion of the brand’s renowned Japanese script. This distinct influence, mixed with an urban streetwear feel, has made the British brand’s recognisable and wearable sunglasses stand apart from the crowd.
The dynamic style of the brand has resulted in a selection of sunglasses featuring bright colours, mirrored lenses and complementary prints, made with a strong attention to detail.