French tennis legend René Lacoste founded his namesake brand in 1933. A journalist nicknamed him the alligator throughout his playing years, after hearing a bet over an alligator suitcase, and due to his strength and performance skills. The croc appeared on Lacoste’s blazer in 1926, when he asked a friend to design the motif. It has since become instantly recognisable. After inventing the tennis ball machine years before, Lacoste turned to fashion with the iconic polo shirt allowing freedom of movement and functional elegance. Lacoste sunglasses are lauded for the same clean cut, preppy style. First introduced in 1981 and capturing the spirit of the decade, Lacoste sunglasses continue to be championed on and off court.