It was in 1983 that Police started designing sunglasses. They were an instant hit, capturing a unique sense of Americanism.
An ‘on the road’ lifestyle that evoked the name, and the theme of American freedom that was so widely admired, attracted those who held a sense of adventure and were pushing the boundaries of life. Throughout the years, the brand has gone from strength to strength in design.
Italian footballing legend Paolo Maldini, Bruce Willis, George Clooney and David Beckham have all been brand ambassadors, and more recently Neymar Jr created his own range of sunglasses. Its iconic blue lenses, made famous in the ‘80s, offer a vintage edge. Whereas open-worked metal or crystal materials bring contemporary touches to masculine shapes.