It was in 2000, after a Sex and the City episode when Carrie Bradshaw screamed, I’ve lost my Choo! that Jimmy Choo catapulted to stardom. Choo founded his namesake label in 1996, and just a year later his heels graced the feet of Princess Diana – he was named her official shoemaker. During this time Sandra Choi moved to London and helped her uncle when she was just 17. As Choo stepped down in 2001 and with Choi as Creative Director, flat biker boots and trainers stand alongside those iconic stilettos. That mix of contemporary glamour continues to Jimmy Choo sunglasses. The feminine aesthetic is heightened with jewels and glitter, while metal and animal prints symbolise power and strength.