Established in 1924 by Hugo Ferdinand Boss, the German label is lauded for its tailored suits sold off-the-peg and introduced in the ‘60s. BOSS Hugo Boss was created in the ’70s with high-quality clothing after men’s sudden interest in fashion demanded changes. But it was in 1985 that eyewear was launched and designed with the same level of sophistication as the clothing. Clean-cut lines and timeless silhouettes offer minimal simplicity. Crafted from high-tech materials in classic colours, BOSS Hugo Boss sunglasses are the perfect blend of innovation and functionality.