Best designer shades to rock at London Fashion Week

Thursday, 14 September 2017
Best designer shades to rock at London Fashion Week

In celebration of fashion week all over the world, we’ve selected our favourite designer sunglasses and highlighted the stories of the great minds behind them.

London Fashion Week kicks off on the 15th of September as the capital braces for an influx of fashionistas, all clamouring for the front row. London, however, is not the only major city in which fashion designers will be showcasing their clothes on the runway in the coming weeks. Models all over the world from New York to Milan, Milan to Paris and Paris to Tokyo will be striking a pose in the latest designer garments.

Grab yourself a pair of Pradas and get in Vogue, even Anna Wintour will approve.




shades to rock at London Fashion Week

Our Pick for DVF: DVF 119S Peyton Gold 717

Born in Brussels, Belgium, Diane von Fürstenberg first rose to prominence when she married into the German royal House of Fürstenberg, to Prince Egon von Fürstenberg. Fürstenberg famously said of her marriage; "The minute I knew I was about to be Egon's wife, I decided to have a career. I wanted to be someone of my own, and not just a plain little girl who got married beyond her desserts.

She got right to work on her designs, but well before she ever sketched a pair of sunglasses, Fürstenberg became famous for her iconic wrap dress. Her elegant silhouettes won her a strong following in high society circles.

She continues to make her mark both within and outside of fashion circles. She has held the role of president of the Council of Fashion Designers of America (CFDA) since 2006, has been listed on Forbes Most Powerful women’s list numerous times and was included in Time Magazine’s Top 100 list in 2015 as an icon.


shades to rock at London Fashion Week

Our Pick for Prada: Prada PR 10RS Voice Black Tortoise 1AB0A7

Prada’s history takes us all the way back to 1913 when Mario Prada and his brother Martino opened a leather goods shop in Milan, Italy.

Sadly, reflective of the times, Mario did not believe that a woman had any business being in the workplace. However, ironically, his son had no interest in running the business and it was his daughter, Lisa Prada, who became his successor, running the business for almost 20 years.

Lisa’s own daughter joined the company, taking her mother’s place in 1978. One wonders what Mario would have made of all this girl power, but fast forward to today and Prada is one of the world’s most recognisable designer brands. The 2006 movie ‘The Devil Wears Prada’ threw the label into the pop culture lexicon and made a pair of dark Prada shades a must-have item in every fashion lover’s wardrobe.


shades to rock at London Fashion Week

Our Pick for Gucci: Gucci GG 3815/S Black Y6C/90

As Italy’s biggest selling designer brand, Gucci is a globally-recognised power house. Its beginnings, however, were a little humbler.

In 1920, Guccio Gucci opened a shop selling fine leather goods with classic styling. He had previously worked in Paris and was dazzled by the luxurious baggage he saw wealthy socialites carrying around.

With the aid of his sons, Aldo Gucci, Vasco Gucci and Rodolfo Gucci, Gucci opened three more stores in Milan and Rome, as well as additional shops in Florence. While the label remains loyal to its fine leather roots, Gucci also offers a range of clothing, perfumes and designer shades.

Alessandro Michele took over as creative director in 2015 and has been steering the company into the new digital age with eye catching campaigns and versatile, more modern designs.


shades to rock at London Fashion Week

Our Pick for Céline: Shadow CL 41026 Tortoise Grey VNO/Z3

In 1945, Céline Vipiana along with her husband, gave birth to the fashion house Céline. Initially, the brand focused on made-to-measure children’s shoes.Soon after, they opened their first store at 52 Rue de Malte in Paris. The quiet Parisian street may have lost its glimmer since, but Céline has gone from strength to strength, offering everything from ready-to-wear women’s clothes, fine handbags and shoes.

In 1964, the brand expanded into fragrances with the launch of ‘Vent Fou’, long before a signature scent became an almost compulsory product for any major brand. Céline Vipiana remained the designer from 1945-1997.


shades to rock at London Fashion Week

Our Pick for Calvin Klein: Calvin Klein CK7953S Blush 609

The youngest fashion house on our list, Calvin Klein launched his self-titled line in 1968. His clothes made their first window appearance at the New York store Bonwit Teller.

Klein became the youngest recipient of the Coty American Fashion Critics’ Awards in 1973. He struck gold again, subsequently winning the award in 1974 and 1975.

Whereas more classical designers made their mark in fine leather goods, Calvin Klein focused primary on lingerie, perfume and ready-to-wear items, utilising licensing to grow the brand.

Numerous celebrities have modelled for the line including Christy Turlington, Jamie Dornan, Eva Mendes, Scarlett Johansson, Kellan Lutz, Andie MacDowell, Alexander Skarsgård, Zoe Saldana, Rita Ora, Rooney Mara and Diane Kruger.


With our Price Match Guarantee, Feel Good Contacts promises that you won’t find your designer sunglasses cheaper anywhere else. Browse our extensive line and save up to 25% when you shop with us.

Are you heading to London Fashion Week? Tweet us your best outfits and poses at @feelgoodcontact.

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